Social Media Optimization

Social Media Optimization refers to the usage of social networking sites to generate publicity to increase the awareness in regard of a product, brand or event. Social media optimization consists of RSS feeds, social news and social bookmarking sites,social networking sites,such as Twitter and video and blogging sites. The goal of it is to create awareness and create a specific action, such as driving traffic to a web site. Social media optimization refers to optimizing your websites and content in terms of sharing across social media and social networking sites.

Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.